Rather than talk about the big names, I'm going to highlight some of the lesser known players. Prayad Marksaeng is leading the tournament (currently tied for the lead). Jeev Milkha Singh is also tied for the lead. He won the Volvo Masters in Europe a couple of years ago (their version of the Tour Championship). Dustin Johnson and Nick Watney are close to the lead and James Kingston and Louis Oosthuizen are also doing really well so far.
I think it's great that these guys are doing so well. I like watching the lesser known players steal the show. Well, they would steal the show if the media wasn't so biased toward the big named players. I doubt seriously if the media even spent that much time on Henrik Stenson's underwear incident. They were all probably interviewing experts to explore the significance of Tiger's breakfast choices or something.