Monday, July 03, 2006

Fan Fair for Golf???

The other day I was thinking about the annual country music fan fair that takes place in Nashville. This festival brings together all the country music acts and allows fans to meet their favorite acts and attend fan parties and witness special concerts. It got me to wondering why golfers can't do this. Not the singing part. But the meet and greet part. It would undoubtedly increase the fans' enthusiasm for the sport and inspire the fans to attend more tournaments. And if the event was sponsored by a joint effort among the equipment manufacturers, then no doubt sales of their products would increase because you would have the best salesforce in the world promoting the products direct to consumers as well as enhancing the fan-player relationship which would go a long way to retaining the fanbase. I don't have to tell you how I follow Justin Rose each week now since he sent back that personally written response to my fan email last year. Just knowing that he took that extra little time to say "Thanks for writing" went a long way with me. They could even coordinate this meet and greet to coincide with the Hall of Fame induction ceremony if they wanted to. I know there are events somewhat like this on a smaller scale and that fans can sometimes approach the players on practice round days of tournaments, but I still think it would be great to see one big event with all the players where they don't have to be pre-occupied with thoughts of playing and winning a tournament.

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