Thursday, February 09, 2012
Black History Month
I am by no means an expert on Black History Month. Not even close. But I was listening to "Teed Off" on PGA Tour radio this morning and a gentleman called in with a question pertaining to Black History Month and how minorities (the caller didn't single one minority out) are treated/featured/showcased/portrayed by the golf media. The caller's point was that when he turned on the TV, he didn't see anyone covering the sport that he could identify with, meaning there aren't many minorities covering golf. The host of "Teed Off" kind of got off track and didn't really get what the caller was saying, but I think I did. And I agree. The caller seemed to be saying that minority participation in golf isn't growing not only because of the expense involved, but because children don't see anyone on TV they can relate to. More minority children are likely to become meteorologists than golfers if you compare the on-air talent of the Weather Channel to that of the Golf Channel. Children, no matter their ethnicity, will find people on tv to identify with and from my experience, I know I identify with those who are more like me. I can only assume that's the way it is for everyone. There are other elements to consider when trying to figure out how to grow the game of golf. For instance, kids are far more likely to gravitate toward football, basketball and baseball because you don't need a specialized field of play for those games. You can play them in any parking lot or back yard very easily and quickly, whereas with golf, you have to find a way to get to a golf course. Convenience is as much a contributor to the lack of minority participation in golf as TV's perceived make-up of their audience and the sport's expense.